Our Managing Director Steve Moffatt was recently approached to share his expertise on the floral industry in New Zealand’s esteemed monthly food and beverage industry publication FMCG Business. Steve spoke to the audience of key decision makers about how the fresh cut flower category can provide a lucrative revenue stream and enhance supermarket customers’ shopping experiences. As leaders in supplying supermarkets around the country with bar-coded, retail-ready fresh cut professionally-arranged flowers, we were the obvious choice! What’s more, the team at FMCG Business have invited us back to write another piece.
Read the full article here.